Why are Branding and Marketing Important for a Business?

By | June 10, 2020
Branding and Marketing
Branding and Marketing

The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and methods for communicating, building, producing, and exchanging offerings that have cost for customers, partners, clients, and society at large.” This encompasses a firm image and controlling how the public understands that image.

When creating a brand, it is essential to have the right name that is easy to remember and is meaningful. For instance, if you need to create a boutique, you will need to come up with some good boutique name ideas and choose a name that will make your company stand out. You may want to play around with words and use a name like “Once Upon A Dress” or one-word boutique names like “Bold.” The name you choose is essential for your brand, and you should spend time to choose the right name for your business.

Breaking down the processes of creating, communicating, and delivering your product requires different fields of application. 6 operations work together to create a solid marketing strategy:

  • Market research
  • Data analysis
  • Brand Management
  • Advertising
  • Sales
  • Merchandising

The global marketplace is a growing and fluctuating ecosystem. Strategies of the old are no longer relevant in a market that is predominately digitally driven. Relevance is now quantified by clicks and the amount of time spent on a webpage. Your past reputation is almost meaningless to new audiences. It is essential to stay relevant with modern marketing techniques.  

Why is Marketing Important?

Marketing is the diving board for a business to create and maintain relationships with their audience or consumer base. It is a continual process that develops communication between the company and the consumer. Creating market insights to better plan and execute advertising campaigns.

  • Engage customers
  • Build and maintain a reputation
  • Builds direct communication
  • Drives traffic and boots sales
  • Provides valuable insights
  • Maintain relevance
  • Creates new revenue streams
  • Provides you a top hand opposite the competition

What is Branding and Why is it Necessary?

The enigmatic evolution of branding takes us back to 1931 in Cleveland, Ohio. When Neil McElroy, a member of the P&G advertising team, created a seven-point memo to his boss, purposing the creation of “Brand Men.” These men are responsible for the advertising and packaging for their specific products. This would indeed be the first iteration of a brand manager.

This memo came from a time when brands were considered objects or products. One company had different product lines, and these product lines were known as brands. Nowadays, a brand is more than a specific product; it represents your company’s representation from the perspective of your audience.

David Ogilvy, “the father of advertising,” defines a brand as “The intangible sum of product attributes.” Something that carries that much weight should have significance to your company.

A brand is the subjective, unique image everyone comes up with when they think of your product. It is crucial because, on many levels, it defines your company.

  • Builds recognition
  • Separates from the competition
  • Personalized impression 
  • Gives people a set of characteristics 
  • Motivates and guides the staff
  • Cultivates a community

Now more than ever, producing a defined brand status is the overall image of your company. It may only account for one small attribute of your companies’ resource, but it is the image that your customers associate. The idea that comes into the mind of your audience when they think of you. That is important.