Over 25% of the people who watched Cable TV and are moving towards IPTV (Internet Protocol television). Despite this, Cable TV companies are trying their best to entertain their existing customers. According to the current situation, they might have to change their algorithm and business principle from scratch.
The major difference comes in the pricing. The IPTV and OTT customers have to pay around $10 per month. The prices of the Cable TV would not be in line with the prices of IPTV OTT; even in the upcoming years. Cable TV customers enjoy a large audience for the services they have been providing. They can’t switch to new services, closing their entire business and services for their old customers.
As long as the survival of cable TV services is concerned, as of now, it is challenging seeing the already existing and new customer’s percentage dropping. However, cable TV companies are working on various features to combat this. Some of them include Cable App, skinny deals, no-contract services, customized packages – almost all are already in the market. The price factor might be confronted here. However, only innovative solutions from cable companies can save it. Otherwise, cable audiences have amplified their interest over and over again and that is cheaper alternatives to cable.
For packages, you might want to have a look at spectrum silver packages. As far as survival of the cable business is concerned, that is not dying out. We discussed earlier how cable services are challenged by the latest alternatives. However, the industry can survive on selling the internet too. Seeing the current situation, one can easily predict that OTT platforms are booming in near future too, which intensifies the demand for the internet everywhere.
Cable companies are known for the most affordable internet through wired connectivity. You can enjoy the internet and the Cable TV service together if you pay for those. Let’s find out why cable TV will not die out, and what are the reasons that have brought it to the verge of dying.
- The wireless system is indeed better but is costly. It costs you around $160 per month for a 10 Mbps package. The 30 Mbps and 1 TB monthly packages are also available for those who can afford them and of course, need them for use too.
- Cable TV providers might soon again focus on increasing the fee for their top-notched services. It sounds fair as you have to pay more for enjoying high-quality services. However, the companies can use it to establish a strong monopoly. What a wise step! It is now the responsibility of the regulators to monitor this situation.
- Cable internet does always offer unlimited data usage for all of its plans. If you crossed your monthly data limit, it would make you pay a hefty amount as an internet bill at the end of the month. However, cable TV companies have managed to improve the channel application. For example, the DOCSIS 3.1 has emerged as the best option for providing more streaming and on-demand services. It hooks the customer’s attention as they have everything in their control.
- The cellular networks which include 4G and 5G might create a sense of competition in the market which will further intensify the friction. Despite their high-speed internet, they can’t always provide as much value as the wireless networks. Wireless network providers will work on improving their services than helping other companies to establish a firm grip in the market. Wireless networks have data caps for their users, and they will remain the same in the upcoming years.
The bottom line is
In simple words, cable TV services can survive if they don’t increase the prices consistently, work on their customer services, and actively offer no-contract services, etc. The cable TV industry is on the most sensitive stage of its timeline, ever since its inception. People prefer cable alternatives because they can get so much more for paying less than half an amount than what they do for cable services. Cable services are working on solutions to make a comeback, if not a comeback, cable services have fair chances of surviving through these challenging times too.