In this digital age of technology and networking, websites are a key tool for businesses to reach out to millions of customers online.
Due to the concentration of online content, the only way to do that is by having a perfectly-designed website that not only has the potential to retain users but also convert them into loyal customers.
There are many ways to enhance the design of your website that suits your business objectives and customers alike.
When it comes to designing a website, you might want to get creative with the elements; however, there are basic design rules you should adhere to to make sure things don’t get out hand.
5 Best Ways to Create an Engaging Website Design
Your website design should convey the feelings of your brand as much as the meaning. The web design should not only be readable but also empathetic. In this article, we will take a look at 5 best techniques to design an engaging website experience for users.
1. Dramatic Typefaces
Typography is one of the simplest and best ways to increase user experience and enhance the feel of your website. Dramatic Typography doesn’t mean it has to be flashy; it can be simple but enhanced.
For example, you can increase the size to send a powerful message coupled with high-quality images. Or you can colour contrast the text with the background to make your graphics and text pop.
The typeface is a means of controlling the influence of your website on the user. You can use bold styles to highlight important information in your message and use cursive fonts to make your design stylish.
2. Creative and Decorative Fonts
There are two types of people: those who find the decorative text interesting and those who think of such text as cheap and sloppy.
In reality, it all depends upon your business type. You can go with a sleek looking website design like Apple, or you can creatively leverage these fonts as shown below:
This custom decorative typeface on “Squarespace’s Sleeping Tapes” sets the right mood for the entire user experience on the website.
If you can use the fonts properly, it can help you set a tone for your website and showcase your brand in an interesting way.
It is highly recommended that you must consult with a website design Dubai based company to make sure your decorative fonts that match the personality of your brand to make the user experience better.
3. Superimposing Text
Gone are the days of perfectly aligned text on website landing pages. One of the best ways to attract attention and get noticed is by superimposing text on other elements like images and other graphics.
To design a fresh layout for your website that is different from your competitors, you can extend text beyond its frame and integrate images into it as shown in the image below:
As shown in the above landing page of a website, get creative with your fonts, and break stereotypes by hiding the words behind images to convey your brand message.
However, two important considerations regarding this technique are legibility and contrast. You need to test your design to ensure that it has a good user experience, and people understand the message.
4. Smart Use of White Space
One of the most critical and neglected elements of website design is whitespace. White space not only gives your website a clean and minimalist look, but it also makes your web content easily accessible and digestible.
Therefore, more and more website designers are giving attention to enhancing whitespace on their online platforms.
An experienced website designer will always leave lots of space empty on the web pages.
This space will have no images or text for a good reason, i.e., to ensure readability of the content and help in retaining users.
A beautiful example of smart use of whitespace is “Apple”. As shown below, it uses whitespace to guide the user without a hitch.
Don’t be scared of the whitespace in your web design!
5. Using Social Media Plugins
According to the 2020 report, social media users on average spends a total of 2 hours 30 minutes per day on multiple social media platforms. It means most of your potential customers are on social media.
Therefore, one way to make your website fun and engaging are to place social media plugins on your website interface. It will allow your users to share your website content on social media platforms.
You can place them on the sidebars of your page, or top/bottom, so it doesn’t come in the way of your website content but is easily accessible.
It will help you in the following ways:
- Increase organic traffic to your website.
- Increase brand awareness.
- Increase social media presence
- Generate natural backlinks
- Increase user-brand engagement.
Customize Engaging Web Designs!
When designing an engaging website interface, make sure that it conveys your business message and brand personality precisely.
Use different elements, as discussed above, to engage viewers with your website. Don’t hesitate to contact and experienced website design company, which can help you design a functional and engaging platform that will help you attract customers.
Get creative with your web design and ensure a balance between all the elements!