Your email subject lines communicate your email’s value to the recipients and cheer them up to read further.As in any conversation, the way you start sets the idea for what’s to follow, and email is no exception.
What if your emails are not good?
Well, a poor subject line could get your email being marked as spam, bringing down your brand’s reputation with search engines and your prospects.More than sixty percent of email recipients mark an email as spam just based on the subject line.And besides this, if your recipients are not reporting email as spam, there are chances that most of them typically glance at the subject line and determine whether to open the email or not.Therefore, your email must sound as inviting as possible.After all your efforts in building the email list, you cannot take things for granted and risk losing your brand reputation.So, how did you build your prospect list? Which tool did you use? As you are here, here is a tip for you;
Free email finder
A great way to locate prospects’ email addresses is using the free email finder tool such as GetEmail.io.The tool’s free version allows you to find up to ten email addresses every month, and if your requirement is more than that, you need to opt for the paid plans.While using the free version, you may get in touch with the customer support team and address your queries.Now, let us see how to craft email subject lines that bring value to your brand.Here’s what you need to take into account while crafting a subject line.
Get the length right
It is good to have a subject line between six and ten words in length.And if you add a few words, more or less would not cause an adverse effect; however, when you add no words or too many words in your subject, it will lead to a problem.
A/B Testing
You need to conduct A/B testing with a few variations of subject lines; this is a great way to ensure that your subject line works out well.You can perform the test between the word length, something more to the point, and a humorous tone or between any other factors.With your observation, you will know what type of subject line works well with your prospects, and your email campaign would have the best open rate ever.
Avoid the word “newsletter.”
According to a statistic, it is shown that with the word “newsletter” in the subject line, the email open rate is lessened by almost nineteen percent.
Exclude special characters, spammy words, and all caps
If your brand reputation matters to you, then you should stay away from the spam folder.Hence, avoid the use of spammy words, all capital letters, and special characters.This would help your email out of the spam box.
Final Thoughts
As we saw, you have a lot of ways to craft your email subject lines, from keyword-specific, to short and sweet, etc.
You have to decide which of the choices best fits your business.