Packaging Design: 6 Tips

By | December 23, 2020
Packaging Design
Packaging Design

Good labeling, the quality of the design, and the implementation of the packaging of your products are the portal to marketing success. After all, the first impression is the one that counts the most. 

The packaging experts at explain that the labeling, together with the packaging, provides one of the most important moments of contact with your customer.

The Fifth P

The traditional marketing mix, as many of you know, consists of 4 Ps: Price, Place, Product, and Promotion. This is the bread and butter of all those involved in the world of marketing. Later, the marketing mix grew to include the fifth ‘P’ for – packaging. Packaging design has shown to be an emerging force that deserves its niche by offering (one-way) communication with the potential customer. But how do you design good packaging?

6 Tips On Packaging Design

The design and manufacturing process must lead to the best packaging. The tips below indicate various parts of this process.

1. Know Your Target Group

It is essential to understand your target group. So you know who you need to target with your custom packaging.

2. Define Precisely What You Want To Say To The Client

Mainly the packaging guarantees the transfer of basic information: the contents of the package, a possible ingredient list, a user manual, and a barcode. Depending on the packaged product, it is mandatory to mention several aspects of the packaging. Additionally, it may be a goal that the packaging, for example, “on the shelf,” stands out positively.

3. Type of Package

The product to be packaged partly determines the choice of the type of packaging and the type of packaging material. This choice naturally influences the design possibilities. 

4. Design

Once you have chosen the packaging type and material (glass, plastic, cardboard, paper, or a combination), the packaging design can begin. This may mean that you must design the whole package or only part of the package. 

In the latter case, consider designing stickers, labels, or shrink film that is stuck on or around the package. The packaging fulfills different roles. It must ensure that it attracts (in a positive way) the attention of the shopping public. 

When you offer the products through an online store, other things are important. The photo of the package must communicate sufficiently (this, of course, also depends on the quality of the photo). When the item is delivered, it is essential that the packaging provides the correct, relevant information and guarantees adequate quality. 

The design must match the style of your organization’s brand. This naturally applies to the logo, corporate identity colors, and fonts, but also applied photography style and design language. 

This consistency in the use of corporate identity elements guarantees recognition and trust; important aspects when building a relationship with the client. 

5. Investigate and Report

In the packaging process, it is good to see how other brands treat packaging. What type do they use? How does it stand out? Don’t forget to ask your customers: what is important to them about packaging? So, consider several variants or models in the initial phase and investigate which of them the customer prefers.

6. Quality Of Printed Materials

A successful design is also the quality of the printed material. The quality not only refers to the quality of the print itself but also the quality of the material it is printed on. 

Choose a quality printer. A printer that can successfully convert the design into the physical packaging component of the packaging (stickers, labels, or tags), the printed material has its objectives: sell more, retain customers, increase the visibility of your brand, products, and services.

Make sure that your packaging helps build good relationships with consumers and other business partners.