Can your visitors determine your products and services within a few minutes of getting on your website? Can they navigate to the blog right after landing on the website? Is your website easy to understand? Is your pricing and service layout easy to understand?
Do you happen to have a high website bounce rate?
A website has to fare well on a number of parameters and not simply content and the layout. User optimisation has to be one of the most prominent things a website has to consider.
The website design and content should also bind together well to tell your audience what your business is all about.
No matter how exceptional your business is, a well-designed website makes all the difference in sales and profits.
Here are a few factors you should consider to improve your website design and attract customers better.
Do not simply begin making a website. A lot of work can go into making the right website for visitors. You need to realise what makes a customer convert from a visitor into a customer.
Make buyer personas and truly understand the customers who visit your website. On a website, it is all about answering the right questions in the right order.
Understand what will your visitor wants to see first, what next, and how to answer the question etc.
In order to have a more precise plan of action, you can always enroll the service of a web design company.
Remove a few things from your website
On average, a customer visiting your website only has an attention span of eight seconds. Within this short time span, you need to show the right content to your customer, so they make a purchase or feel the need to invest in your brand.
Therefore, stocky images, long and monotonous content has to go from your website.
Unappealing content should be completely replaced by short bursts of interesting content and pictures that capture the viewer’s imagination. Do not include jargon or difficult terminology as it might confuse the website visitors.
Similarly, words overly used by brands often should be kept away from. Words like robust, flexible, next-generation, easy to use etc. are often used on websites, and they do not lend any appeal to your content. Find new words to replace them to make your content look novel.
Include social share and follow buttons
A business has multiple identities, one on social media, one is a website, and the other might be professional platforms to find employees and approach clients.
A social media icon placed at the top or end of a blog post connects all these different identities together. As a reader who is regularly reading your blogs, a social media icon is an easy button to share their thoughts and their takeaways from your blog.
If your company has a website, it is absolutely necessary to have social media icons to share blog posts and other posts.
Implement call to actions
Once your visitors land on your website, it is likely that they will need directions for the next step. Whether they have to go to the blog section or to the products section of your website, it won’t happen if they have the right direction or call to actions.
Now, many businesses attempt to put a call to action on their website, but due to lack of expertise, they do not put it in the right place. As a result, the website becomes clumsy and haphazard. It is advised to get digital marketing company to go through your website and insert a call to action wherever needed.
Popular call to actions, when placed well, can be extremely effective. Try to click here to know more, sign up for a webinar, watch the video, see all inbound marketing services – are good to CTA for your website. Use them well and see a reduction in bounce rate.
As a brand, you want to use as many images on your website to make the website interesting. However, we are all accused of using stock images on our websites.
Use the right images
While starting out, when you do not have too many pictures of your office or employees, it seems right to use stock images. Too many stock images still, look made up and do not make the website relevant to customers.
So, when you are making your website try and incorporate as many photographs of your employees, office and your work.
Real images make customers root for you and believe in you. They get to see a glimpse of your products, team and services, thus making it more likely that they will become your customers.
According to Google, 60% of users are not likely to visit a website once they have had trouble opening it.
Over 80% of users accessing the internet and your website use a mobile phone. These are some triggering statistics for any business.
You should not forget to make your website mobile optimized. As a company, your main aim should be to ensure that your customers have the best experience.
You should ask why your customers mainly access your website from a mobile phone and how can you make their experience even better after making your website mobile optimised.
These were a few tips that will always help you when you wish to make your website more customer-friendly. Abide by these rules mentioned above and watch your conversions increase!
With Techmagnate, a web design company in India, you will be able to implement these and many more tips to improve your website experience. Reach out to us, and we will be happy to go over your website with you.