Choosing the right SEO course – Important considerations you should always check!

By | January 30, 2020

Are you looking to start your career in the lucrative SEO industry?

Are you passionate about learning the secrets of the SEO industry, but doesn’t know which SEO course to choose that takes you from beginning to expert level?

In today’s digital landscape, Search engine optimization (SEO) is a high-demand profession, as businesses battle-out their way to achieve the highest search engine rankings. This has created a huge job-market for passionate marketers who are able to handle the complex process involved in the SEO market and are willing to learn new techniques.

This, in turn, has given rise to various institutes offering SEO courses. However, not all of the agencies are equal and neither all of the SEO courses on offer in the market are conducted at the same level.

Below we have come up with some of the most important considerations you should always check when looking for a high-quality and practical SEO course

1.      Check out the organic ranking of the institute

How can you trust a company to make you learn SEO when they aren’t themselves ranked at the top? Remember, we aren’t talking about the Google PPC ranking or getting listed in some “best SEO courses” blogs. We are talking about organic ranking. As an SEO expert in Pakistan, they should be able to implement best strategies and achieve high organic ranking; consolidating their authority as the leading SEO courses agency (remember, the stress is on “organic”).

2.      Verify the Background

Another important consideration when choosing any SEO course institute is to scrutinize the background of the institute. Since it’s a low barrier industry, various agencies start at their will to fool around newbies and then close quickly. Thereby, when choosing an SEO course training institute, make sure the agency is experienced (reliable). Moving on, you should also check out the credibility of the agency through reviews and ratings on third-party review sites.

3.      Practical Approach

Remember, SEO is a dynamic field and one that evolves continuously. There is no way you can get grip on the core SEO strategies without practically implementing them. Thereby, whenever you are looking for SEO training in Karachi, make sure it includes a practical application (working on real projects) to boost your confidence and not just offer a theoretical approach.

4.      Job Placement Assistance

Some of the best agencies in the SEO market have strong industry connections, which enable them to offer job placement assistance to the best batch students. Now, we aren’t talking about agencies ensuring job placement, rather if the previous students are able to secure jobs at reputable agencies/companies. This will help you to judge the quality of the course, as well as, motivate you to complete the course.

5.      Updated syllabus

As mentioned above, SEO is a highly dynamic field with constant updates. SEO techniques that were valid a few years back may not hold any significance today. Thereby, before you choose an SEO training in Karachi, make sure the syllabus is updated with the latest techniques, as well as, offer you detailed insights into the latest Google Algorithms (because that’s where SEO is born). Generally, agencies offering SEO services other than training are more trusted for updated syllabus, as they are actively involved in the industry.

6.      Fee Structure

The fee structure for SEO courses can vary greatly from agency to agency. The fee will depend on various factors including the course content, trainer profile and course level. However, you should compare the fee structure offered by different agencies to have a threshold fee and get the best value for your money.

7.      Trainers Profile

Perhaps one of the most important aspects to consider is the profile and experience of the trainer. It’s important because only the most experienced and certified trainer will be able to deliver you the course content in a manner that is related to your current level of the subject, as well as, have an understanding of the secrets of the fields.


SEO is one of the most in-demand fields with a high national and international scope. However, choosing the right SEO course can make all the difference in your future career prospects.

The problem with SEO courses is that there is no standard syllabus and that the continuous updates of Google’s algorithm demand constant updates in courses. And since no one really knows what goes behind Google’s algorithm, only the most updated and experienced agencies will have the understanding and expertise of the trade.

In the end, it all comes down to your choice and your efforts to choose the right SEO course. Just make sure you are able to compare multiple courses and talk to them individually, to get the first-hand feel of their expertise.