SEO metrics is a great source of information that tells you how well your site is performing on the Internet. But have you ever found yourself looking at your resource’s metrics and feeling like the numbers aren’t quite high enough? I’m sure you have. Everyone that runs a website wants it to be more popular.
But how do you improve your SEO metrics? Well, one way of doing it is improving your content. So, today I have prepared a little list of eight crafty content strategies that will help you boost your metrics and, as a result, increase traffic flow to your site. That would also mean increased sales in the case if you offer some kind of products.
So, let’s just jump straight into it and start with the most obvious and one of the strongest content strategies.
#1. Catering To the Right Audience
This one is pretty self-explanatory and you probably know that already but it is most definitely worth mentioning. You definitely have at least a general idea of what your audience demographic is like but it is worth taking a deeper look.
You can use a tool like Alexa to find out such intricacies as your readers’ genders, locations, age and even on-site behaviour. Also, it could be a great idea to create a “user avatar” which combines all of the most common traits and characteristics of your audience into a quintessential person that symbolizes your entire reader/customer base.
Try to tweak your content to appeal to your avatar’s needs/wishes and if you get it right, it will lead to growth of popularity and traffic.
#2. Paid Advertising
If you have the resources to spare, running a paid advertising campaign isn’t a bad idea at all. Even if you don’t offer any products and only write content that can be viewed for free it will more than pay off in the future.
Let’s say you buy ads for a certain keyword and your site pops up as the first result for a search with that keyword. If a lot of people see it and enter your page, you’re already winning since now more people are at least aware of your brand. And the more people know about you, the better it is for you.
But if you manage to hook them with your content or products, that’s even better since that’ll help boost your sales or earn new, dedicated readers.
#3. Speaking About Keywords…
To get the most out of your site, you need to rank for the right keywords and implement them into your content.
To find out which keywords are the most popular and will help you end up at the very top of every SERP you can use a tool like Keyword Competitor. It will provide you with a list of keywords along with their rankings so all you have to do is implement the highest ranking keywords into your content.
Also, if your competition is outperforming you they could be ranking for better keywords than you. Use the tool to take a peek into their data and if your suspicions are true, you should copy what they are doing and implement their best-ranking keywords into your own site. Or, even better, find ones that have the potential of becoming even more popular than the ones used by your rivals.
Here is a compilation of the best keyword rank trackers to help you pick out the perfect tool for you.
#4. Social Media
Never underestimate the power of social media. People use it almost religiously and constantly scroll through their feeds in search of entertaining content. I’m definitely guilty of spending way too much time on Facebook, too.
The trick to promoting your content or brand on social media is that you have to approach it from the more lighthearted side. Use memes or try to present your content with a bit of humor. If people are actually entertained, there is a much higher chance that they will look through your content or even be interested in purchasing from you.
There’s nothing quite like a good infographic. It’s the perfect way of gathering up useful information and combining textual with visual content to make it easy to read, understand and remember.
I know it can sound like a titanic task at times, but trust me, it is a good investment of your time and resources. With a strong infographic of your own, if you manage to capture all of the most important information in a readable way, you’re going to capture people’s attention a lot easier.
Also, it helps build trust. If a user sees your infographic and it’s actually good, they will gain the impression that you are very knowledgeable and passionate about the topics you talk about. And if people know you are good, they are going to come to your blog or purchase your products, which in turn will boost your SEO metrics.
#6. Publish On a Schedule
People and Google like when you post regularly. If you publish one article today, the next one in a couple of weeks and the third one in three month, you’re missing out. If it takes too long between your publications, people can completely lose interest in you.
I know pumping out content can be quite a challenge, but you actually don’t have to try that hard. There are tons of programs that can manage your uploads to keep you in a consistent rhythm that will keep your audience engaged and thirsty for more content, which means more visits to your site and less readers lost due to infrequent uploads.
#7. A/B Testing
A/B testing is a very helpful process which will make figuring out what works for your content and what doesn’t a whole lot easier. I highly advise that you do it every time you try to implement something new to your site.
Basically, the concept of A/B testing is running two identical pieces of content through Google Analytics with the only difference between them is the new thing you’re trying to implement. For example, a different keyword, a call-to-action, you get the point. After looking at the data you get from Google it will be instantly clear whether the change you’re trying to make is going to make a positive impact or not.
Last but not least, let’s talk about videos and why they’re awesome. The answer is simple and it lies in the human brain. It is easier to understand and remember information in an audiovisual format and people enjoy it more for that very same reason.
So, taking your biggest article and turning it into a video (or maybe even a video series) is definitely a great idea. Upload it to YouTube or any other video sharing services and don’t forget to put a link to your original article in the description section.
That way, you will earn yourself some extra clicks and, most importantly, the trust of users that see your videos. If they see you speak with knowledge and passion about the topics you specialize in, they will be much more likely to come back to you later or even purchase your products/services if you have any for sale.
That concludes it for today! I hope my tips and content strategies on how to boost your SEO metrics have been helpful to you and, as always, good luck with your SEO campaign!